Digital Architect

I help brands solve system integration challenges in an omnichannel world

Optimizing development processes and managing complex digital ecosystems so brands can scale with confidence — across markets, platforms, and teams.

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0+ Years of experience
0+ International markets
0+ Connections

About

I turn complex digital ecosystems into efficient operational machines — connecting ERPs, PIMs, payment gateways, marketplaces and storefronts into one coherent architecture.

With over 15 years behind the scenes working on complex integrations, process automation, system scalability, and acting as a bridge between business and IT, I bring a unique perspective that combines deep technical expertise with strategic business understanding.

Expertise

01

System Integration & Data Orchestration

Enterprise data integration platforms on Azure (Synapse, Data Factory, Functions) to synchronize product catalogs, inventory, orders and payments across ERP, PIM, Shopify and third-party marketplaces.

02

Shopify & Shopify Plus Architecture

Headless and composable architectures on Shopify Plus for multi-country, multi-currency and multi-language operations, with advanced checkout, payment capture and fulfillment management.

03

Payment & Order Orchestration

Middleware and API layers for end-to-end order lifecycle management: authorization, capture, partial refunds, transaction reconciliation and back-office synchronization.

04

E-Commerce Internationalization

Configuration and launch of e-commerce operations across global markets, defining processes for local pricing, logistics, taxation and country-specific payment methods.

05

Technical Team Leadership

Coordination of international technical teams, definition of development and delivery processes, and solution architecture from strategy to execution.

Stack

Shopify Plus Azure Synapse Azure Data Factory Azure Functions Magento PHP REST API SQL Git

Experience

Bally

2021 — Present

Digital Architect Consultant

Jan 2024 — Present

Leading the technical strategy and system integration architecture for Bally's global e-commerce ecosystem. Designed a data orchestration platform on Azure Synapse across 24+ international markets. Built scalable payment and order orchestration APIs.

Omnichannel Consultant

Nov 2021 — Dec 2023

Led the Shopify Plus implementation for multi-country, multi-currency and multi-language operations. Designed integration flows using Microsoft Azure Integration Services to connect corporate systems with online channels.

The Site Up

2019 — Present

Magento Architect / Shopify Architect

Senior e-commerce architect working on Magento and Shopify Plus projects. Designing and implementing e-commerce solutions, platform architecture, custom module development and third-party integrations.

Freelance

2018 — Present

E-commerce Architect

Independent consultant and solutions architect, working directly with brands on platform integration, internationalization and digital operations.

FiloBlu

2009 — 2018

Director of R&D · Partner & CdA Member · COO · IT Director · Team Leader · Senior Developer

9-year journey from founding developer to board member and R&D director. Built the company's e-commerce practice on Magento from the ground up, grew and led the technical department, defined technology strategy and architecture standards, and contributed to the company's strategic direction.

Let's talk

Looking for a technical partner to integrate, internationalize or scale your e-commerce platform?

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